| Basic site — up to 5 pages | $1,500–2,500 |
| Intricate site — 6 to 14 pages | $2,500–5,000 |
| Advanced site — 15+ or custom | $5,000–9,000 |
| Brand identity | $800–4,000 |
| Care plan | $95–400/mo |
Not included: photography, copywriting beyond light editing, e-commerce, and third-party licenses like fonts or stock. If a project needs those we’ll quote them separately before starting, never after.
What moves the number
How many pages. The most direct lever there is. Five pages is not fourteen, and fourteen is not a site with a page for every service and every town you cover.
Who writes it. If you have your words and photos ready, you're at the bottom of the range. If we write every page for you, that's real work and it's priced in.
What it has to talk to. Connecting your site to a CRM, a booking system, payments, or scheduling software is quoted on top — before starting, never after.
How big you are. A contractor doing eight figures and a nonprofit running on grants don't get the same invoice, and we say so up front rather than pretending there's one rate card.
You get one fixed number before anything starts — never an hourly meter, never a surprise at the end.